For the launch of the first-ever nationwide rock music competition put on by Red Bull Japan in 2012, I took on the task of art directing and designing all aspects of the project starting with the identity, that has now become a staple of rock events in Japan. I created the whole look and feel of the campaign, which included UX, web design, and all print materials.
The ending result of the event and campaign was that Live On the Road has become a massive success for Red Bull Japan. It’s now an annual event that has given them access to a whole new genre of consumers.
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