Tasked with creating a promotional package to hold 12 tins of Japan’s favorite energy drink, I decided to go in a super minimal direction so that the box would stand out from the clutter of other similar products. I left only the accents of the brand to be recognized in an elegant blue-silver casing.
The printing process included full UV spot printing on logos, giving extra volume and shine to the product. Furthermore I added two simple holes to both the inside and outside package layers, for easier handling and also so people could have a little peek inside at the actual product.
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