For Red Bull BC One I took on the task of creating an enormous number of tools starting with The Event Identity, Posters, Flyers, Web Design, merchandise, special custom keepsakes for the participants, The global Media Kit and right down to the Champion Belt . The design is a mix of old Japanese printing and binding styles to present the B-Boys in a traditional Japanese way. Other tools included , all event branding and a series of animations to introduce each of the dancers.
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