Art Direction, Creative Direction, Identity, Package Design, Print
Hint Mint is one of the world’s most elegant and high-end breath mints. To make the brand more globally accessible, the company wanted to make a less expensive version of the original product without losing it’s unique edge. The result was Hint Mint PETIT, a small full tin enclosure with the world’s first pinch-to-open feature and available in 8 different flavors. I headed the branding, package design, and everything else involved.
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