In 2012 I was asked to design and art direct EA’s FIFA13 launch campaign for Japan. To do this I created a unique UX design that consisted of a horizontal scrolling feature with brief full-screen video interludes between pages. It was a first-of-its-kind feature that gave Japanese PC viewers a firsthand glimpse into the awesome new graphics and features of EA’s hottest new event.
Other deliverables I created for the project consisted of a EA FIFA 13 Japanese logo, the “I Play FIFA” identity, package, OOH design as well as smartphone versions.
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