Although Red Bull originated in Thailand, it’s now a global brand with headquarters in Europe. When the company decided to return to Thailand and re-introduce the popular energy drink, they needed to make a huge splash. For this initiative, I art directed, designed and executed an original UX experience to familiarize Thai consumers with the new and improved version of their favorite drink and brand.
To achieve this, we focused our attention on the eight major sports and activities that are popular in the region, along with a Twitter campaign and an interactive experience. The website incorporated a unique scrolling effect that was the first of its kind for additional impact.
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